Saturday, 2 April 2016

Poster and Program Artwork - Week 1

My initial idea for the Godspell poster was to create something that looked modern, engaging, but simple.

I was inspired by the street art around London especially around the college. I wanted to create a feeling that the show could speak to the youth of London Kings Cross area and those who aren't necessarily from that area, but who spend a lot of their time there, whether it be from studies or work.

To use this inspiration, I decided to create a poster which featured a graffiti wall. The colour was to be inspired by the stone brick wall around London, but then I realised that the colour was too light, so instead a opted for a red brick wall. I wanted to make it as realistic as possible. For the graffiti writing I wanted it to be as colourful as possible. This was to reflect the colourfulness of London's street art.

Another inspiration came from our production of the show itself. I chose to use the fence effect as a background. I chose the fence as it featured a few times in the show and it was also part of the props that the cast and crew had to build as a company. As the cage was a greyish colour I needed the title to stand out even more, so I needed to add colour to the font.

Out of the two backgrounds I had designed I chose to stick to the brick wall background for two main reasons. The brick wall, allowed to more freedom with colour and it also didn't restrict the show detail in terms of font colour, size and position on the poster. The cage was too restrictive with colour as the tones were mostly greys' and not at all captivating.

The other reason is that the cage gave the wrong impression of the show. It didn't feel welcoming and portrayed that the show was set in a prison. The brick background gave a more inviting feel to audiences.

Next week my goal is to create a design using the brick wall background and find different fonts for the show title.

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